Page 390 - Week 01 - Thursday, 17 February 2011
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Government—advertising
(Question Nos 1309, 1312, 1325, 1326 and 1327)
Mr Seselja asked the Minister for Disability, Housing and Community Services, the Minister for Women, the Minister for Aboriginal and Torres Strait Islander Affairs, the Minister for Ageing and the Minister for Multicultural Affairs, upon notice, on 8 December 2010 (Question No 1312 redirected to the Minister for Disability, Housing and Community Services):
(1) What advertising has been undertaken in the Minister’s portfolio in 2010-11 to date and what is the purpose of the advertising.
(2) What is the cost of the advertising referred to in part (1).
(3) What proportion of the 2010-11 advertising budget does this expenditure represent.
(4) What form of advertising has been used.
(5) Why has this form of advertising been used.
(6) How effective has this advertising been.
Ms Burch: The answer to the member’s question is as follows:
(1) Advertising undertaken in the 2010-11 financial year to date has been general in nature, consisting mainly of public notices advertising grants and service initiatives.
(2) The cost of advertising referred to in part (1) is $29,000.
(3) Thos Department spends a small proportion of its overall budget each year on advertising and public notices to communicate grant rounds and service initiatives.
(4) The majority of this advertising has been placed in local newspapers and print publications.
(5) These forms of advertising are the most effective channels for public notices and service information.
(6) The audience for Departmental information know to look either online or in the local print media for service and grant information. Organisations are also contacted directly with this information.
Government—advertising
(Question No 1311)
Mr Seselja asked the Minister for Land and Property Services, upon notice, on 8 December 2010:
(1) What advertising has been undertaken in the Minister’s portfolio in 2010-11 to date and what is the purpose of the advertising.
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