Page 391 - Week 01 - Thursday, 17 February 2011

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(2) What is the cost of the advertising referred to in part (1).

(3) What proportion of the 2010-11 advertising budget does this expenditure represent.

(4) What form of advertising has been used.

(5) Why has this form of advertising been used.

(6) How effective has this advertising been.

Mr Stanhope: The answer to the member’s question is as follows:

(1) The Department of Land and Property Services (LAPS) and the Land Development Agency (LDA) have undertaken a number of advertising in 2010-11 such as tender, expression of interest, community consultation, jobs and land sales.

The purpose of the advertising is to promote land sales and community events and to engage community on future development and also for employment and tenders.

(2) $125,277.26 (exclusive of GST) has been spent on advertising for 2010-11 as at 30 November 2010.

(3) This represents approximately 30 per cent of advertising budget.

(4) Newspaper, television, radio, website, e-mails, letter drop-offs, signs, brochures, newsletters, gazette, information sessions and events have been used.

(5) The form of advertising is chosen to attract the target audience and to meet the Government procurement requirements.

(6) The advertising is considered to be effective as it has provided information to the community and industry to allow them to participate in our activities.

Government—advertising
(Question No 1314)

Mr Seselja asked the Treasurer, upon notice, on 8 December 2010:

(1) What advertising has been undertaken in the Minister’s portfolio in 2010-11 to date and what is the purpose of the advertising.