Page 389 - Week 01 - Thursday, 17 February 2011
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(b) For staff recruitment, $21,000.
(3) There is no specific advertising budget. Advertising costs are incurred as an element of the costs of defined activities.
(4) ACTPLA advertising is largely placed in local newspapers, the Canberra Times and Chronicles.
(a) In relation to public consultation and notification, development applications and statutory notifications are advertised in the public notices section of the Canberra Times as a statutory requirement Consultations are advertised in the ACT Government Community Noticeboard and, as appropriate, the Chronicles.
ACTPLA has also placed advertisements in Building and Renovating ACT 2010-11-.
(b) Recruitment advertising is also generally limited to the ACT Government Gazette (and more recently the ACT Government Jobs Website), as well as the Canberra Times. However, specific vacancies may be more widely advertised including, for example, through major national newspapers, online job search websites including Seek.com, and professional and trade-related organisations such as local government websites, the website of the Planning Institute of Australia, and similar.
(5) (a) In general public consultation and notification advertising reflects statutory requirements. Advertising in the ACT Government Community Noticeboard is used because it is a central, publicly recognised site for advertising of community consultations. The Building and Renovating advertising is corporate sponsorship of an ACT publication that enables access to editorial content for ACTPLA.
(b) Decisions relating to advertising of particular job vacancies are based on judgements as to likely availability of the skill sets required, known recruitment difficulties, the nature and seniority of the position, and other similar factors.
(6) (a) As the largest proportion of ACTPLA’s advertising relates to statutory notification and consultation the effectiveness is measured through the submissions received in response to DA notification and other statutory publications (Territory Plan variation, certain technical amendments). The effectiveness of advertising that relates to major planning projects can also be measured in terms of submission received and/or comments made through the media and in letters to MLAs.
(b) The effectiveness of recruitment advertising is measured on the basis of the number and quality of applicants received for a particular position. Responses are heavily affected by other factors including wider economic issues, labour market volatility, as well as more Canberra-specific challenges such as the extent to which the Australian Public Service is actively recruiting or otherwise. In general advertising recruitment is broadly effective, but this can vary considerably over time.
It is relevant to note that analysis of recruitment advertising conducted by Shared Services, including data around the way in which applicants first learned of a job vacancy, has assisted current recruitment advertising decisions by enabling a more informed and focused approach.
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