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Legislative Assembly for the ACT: 2003 Week 4 Hansard (3 April) . . Page.. 1475 ..
International
This strategy aims to attract as many visitors to Canberra as possible from international markets.Key Markets
Wales and Italy . The Welsh and Italian teams have advised that they will use Canberra as their base for Rugby World Cup 2003. Both teams will bring about 50 players and staff to Canberra and, as a minimum, each team is expected to be in Canberra for at least four weeks. One of these teams can be expected to qualify for the quarter finals, which will mean their stay will be extended by another week.
On their visit to Canberra in September 2002, the Welsh Rugby Union advised they expect between 6,000 and 10,000 supporters to travel to Australia for Rugby World Cup 2003.
Other Competing Countries . Through the ACT Rugby Union (ACTRU), an invitation will go out to all 20 competing national unions to bring as many masters teams as possible to the Australian Masters Games Rugby. Rugby World Cup 2003 visitors will be travelling as part of their own rugby community and can be expected to participate in such a competition. To support this initiative special marketing collateral will be produced. In addition, CTEC will work closely with Australian Masters Games staff on this initiative.
Media . Rugby World Cup 2003 will attract a television audience of 4 billion people in 203 countries. Every opportunity will be exploited to ensure maximum media exposure for Canberra as a destination.
National
This strategy aims to attract as many visitors to Canberra as possible from interstate markets.Key Markets
Italian Community . Italy will play three of their four pool games in Canberra. Effectively to see Italy play in Rugby World Cup 2003, visitors will need to come to Canberra. A targeted campaign will be run to attract people from the italian communities in Sydney, Melbourne, Adelaide and regional NSW.
Pacific Islanders . A campaign will be developed to attract members of the Pacific Islanders community in Sydney, Brisbane and Melbourne to Canberra during the planned rugby matches that will involve Fiji and Tonga.
Rugby Clubs . A campaign will be developed to attract interstate rugby clubs to Canberra for the Australian Masters Games rugby competition. We will work
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