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Legislative Assembly for the ACT: 2003 Week 4 Hansard (3 April) . . Page.. 1476 ..
with ACTRU and the ARU to build a series of incentives to attract the clubs and link Rugby World Cup 2003 with a clubs involvement in the Australian Masters Games.
Regional
The purpose of this strategy is to:attract as many visitors as possible from the surrounding regional and rural areas of the ACT,
establish partnering relationships with other tourism agencies and industry in the surrounding region, and
maximise media exposure for Canberra as a destination.
Key Markets
Rugby Clubs . CTEC will work to attract regional rugby clubs to Canberra or use regional rugby club events to attract rugby supporters to Canberra.
Peak Tourism and Business Bodies . A consultation process will be undertaken to establish relationships with regional peak bodies with the aim of seeking joint opportunities to meet tourism goals.
Media . A widespread regional media (TV, radio, and press) campaign will be run to attract regional visitors to Canberra.
Local
The purpose of the strategy for the local market is to:encourage Canberrans to invite their friends and relatives to stay and participate in Canberra's Rugby program;
encourage Canberrans to participate in Canberra's Rugby program; and,
work with business, industry and community to establish a program of supporting events and activities that supports Canberra's Rugby program.
Key Markets
ACT Brumbies Supporters . CTEC will ensure the ACT rugby community understands our key messages.
Peak Tourism and Business Bodies . CTEC will ensure the peak tourism and business organisations understand the key messages and will work with them and support initiatives that are consistent with program aims.
Welsh, Italian and Pacific Islander Community Groups . CTEC will ensure the Welsh, Italian and Pacific Islander community groups understand the key messages. CTEC will work with them and their support initiatives that are consistent with program aims.
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