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Legislative Assembly for the ACT: 2003 Week 4 Hansard (3 April) . . Page.. 1474 ..

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Administration	$8,051
Travel Costs	$53,160
Consultants / Contractors	$87,852
Mobile Phones costs	$213
Marketing	$111,085
Other Services	$8,787
Sponsorship Costs	$20,500
TOTAL (actual)	$289,649
Budget	$798,000

4. Will the government be using World Cup Rugby to promote tourism in Canberra, if so, what plans are in place to do so, if not, why not.

CTEC has commenced a Canberra and region tourism marketing strategy Rugby Celebration Canberra 2003 - a ten month program incorporating all ACT Brumbies matches, the Rugby World Cup and Australian Masters Games Rugby. A steering committee guides the activities of Rugby Celebrations Canberra 2003 and is made up of representatives from:

CTEC

Stadiums Authority

ACT Rugby Union

Business ACT

ACT Office of Multicultural and Community Affairs

The following outlines CTEC's strategy for leveraging the opportunities presented by the Rugby World Cup.

Aims of Rugby Celebration 2003

To generate as many visitors as possible to Canberra and the region from the international, national, and regional markets.

To work with local business, attractions, arts, cultural and community groups to develop a welcoming attitude, support events, attractions and hospitality to encourage visitors to stay in Canberra for as long as possible.

Key Tourism Strategies

All elements in the program have been developed with a view to achieving the dual aims of generating large numbers of visitors to Canberra and then keeping them here for as long as possible.

The approach is based on four key strategies. It will target international, national and regional visitors and work with the local community, business and attractions to ensure that there is plenty to offer those who are considering, and ultimately come to Canberra.

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