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Legislative Assembly for the ACT: 1996 Week 8 Hansard (27 June) . . Page.. 2452 ..

LEGISLATIVE ASSEMBLY QUESTION

QUESTION NO 247

Bus Book - Advertising

Ms Horodny - asked the Minister for Urban Services - In relation to the McDonald's advertising placed in the ACTION Bus Book 1996 -

(1) How much was paid by McDonalds to have each McDonalds restaurant indicated by a McDonald's logo on the maps contained in the Book and for the McDonalds logo to be placed on the front of the Book.

(2) How much was paid by each other advertiser for advertising space in the Book.

(3) Why was McDonalds given the special privilege of having its restaurants indicated on the maps when no other commercial facilities were so indicated; was it (a) a condition of its sponsorship of the Book; or (b) offered to McDonalds by ACTION.

(4) Why was no explanation given in the Book as to why the McDonalds logo was placed on the maps.

(5) Why was no acknowledgement given in the Book of the sponsorship received from McDonalds.

Mr De Domenico - the answer to the Member's question is as follows:

(1) $2000.00

(2) Rates for advertising depend on size of advertisement, placement in the book and the number of advertisements taken. For example, a Route 333 half page advertisement could cost approximately $250.00.

(3) (a) No. This was commercial paid advertising.

(b) The contracted advertising agency (Bus Advertising Pty Ltd) developed the proposal in collaboration with both ACTION and McDonalds.

(4) There is no need to explain commercial paid advertising.

(5) This was not sponsorship but commercial paid advertising.

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