Page 1447 - Week 04 - Thursday, 4 April 2019
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|
Campaign |
Advertising spend (GST inclusive; rounded figures) | ||||
|
2014 (a) |
2015 (b) |
2016 (c) |
2017 (d) |
2018 (e) | |
|
Sugar Swap Challenge |
$65,720 | ||||
|
Back to school |
$54,191 | ||||
|
Good Habits for Life |
$84,293 |
$5,544 | |||
|
Total |
$118,328 |
$50,344 |
$309,242 |
$90,922 |
$327,092 |
*Campaign runs over the 2018-19 financial year.
(2)
|
Organisation |
Campaign |
Planned expenditure (GST incl) for 2019 |
|
(a) ACT Health Directorate |
Healthier Choices Canberra |
Refer to (1) Activity paid in 2018. This campaign runs over the 2018-19 financial year. |
|
(b) Canberra Health Services |
After Hours and Emergency Department Diversion |
$54,949 (this campaign runs over the 2018-19 financial year) |
ACT Health Directorate and Canberra Health Services have not yet committed or had approved any other spending towards advertising campaigns for the 2019/20 financial year.
(3) For response to part (a) through to (e) of this question, please refer to campaigns with an advertising spend over $25,000 listed in the table at Question (1).
For response to part (f) of this question, please refer to campaigns with advertising spend over $25,000 listed in the table at Question (2).
(4) (Answer available at the Chamber Support Office).
(5)
(a) Advertising campaign strategy and expenditure is approved by the responsible Executive Group Manager, Deputy Director General and Director General before approval is sought from the responsible Minister.
(b) Advertising campaigns are approved by the responsible Executive Director and the CEO before approval is sought from the responsible Minister.
(6) Both ACT Health and Canberra Health Services employ professional communication staff.
Communication staff have training, qualifications and/or significant experience in professional communication. They are responsible for ensuring the communication strategies deliver value for money to the ACT Government.
Advertising campaigns are designed with evaluation mechanisms built in. At the conclusion of a campaign the activity is evaluated to determine the reach and impact of messaging, which informs value for money, and improves strategies in future campaigns
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