Page 1446 - Week 04 - Thursday, 4 April 2019
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ACT Health—advertising campaigns
(Question No 2134)
Mrs Dunne asked the Minister for Health and Wellbeing, upon notice, on 15 February 2019:
(1) How much did ACT Health spend on advertising campaigns during each year (a) 2014, (b) 2015, (c) 2016, (d) 2017 and (e) 2018.
(2) How much does (a) ACT Health and (b) Canberra Health Services, plan to spend on advertising campaigns during 2019.
(3) What were the individual advertising campaigns that cost more than $25,000 during (a) 2014, (b) 2015, (c) 2016, (d) 2017, (e) 2018 and (f) 2019 (planned).
(4) For each campaign identified in part (3) what (a) advertising collateral was produced, (b) media and other communication channels were used, (c) were the target campaign outcomes, (d) reach and frequency figures were achieved and (e) were the actual campaign outcomes achieved.
(5) Who approves expenditure on advertising campaigns in (a) ACT Health and (b) Canberra Health Services.
(6) What processes are in place to ensure that ACT Health and Canberra Health Services advertising campaigns provide value for money.
Ms Fitzharris: The answer to the member’s question is as follows:
(1)
|
Campaign |
Advertising spend (GST inclusive; rounded figures) | ||||
|
2014 (a) |
2015 (b) |
2016 (c) |
2017 (d) |
2018 (e) | |
|
After Hours and Emergency Department Diversion* |
$54,949* | ||||
|
Healthier Choices Canberra* |
$104,113* | ||||
|
University of Canberra Hospital |
$60,217 | ||||
|
Walk-in Centres – Gungahlin |
$30,932 | ||||
|
Kilojoules on the menu |
$34,936 | ||||
|
Childhood Influenza |
$11,672 | ||||
|
Meningococcal (ACWY) |
$14,145 | ||||
|
Antenatal pertussis |
$8,455 |
$23,823 |
$7,566 |
$3,668 |
$16,128 |
|
Smoking in Pregnancy (If you smoke your future’s not pretty + Quit for You, Quit for Two) |
$115,500 |
$60,500 | |||
|
ACT Cervical Screening Program |
$25,580 |
$20,977 |
$66,265 |
$26,754 | |
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