Page 1433 - Week 04 - Thursday, 4 April 2019
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Answers to questions
Health—public healthcare campaign
(Question No 2114)
Mrs Dunne asked the Minister for Health and Wellbeing, upon notice, on 15 February 2019:
(1) Who initiated the concept for the “I love free public healthcare” campaign.
(2) With whom did they consult in development of the concept.
(3) What advice came forward from that consultation process.
(4) Who approved the developed concept to proceed to campaign development.
(5) What publicly funded research was used to develop this campaign, by whom and at what cost for each supplier.
(6) To what extent were staff in the Minister’s office involved in developing the (a) concept and (b) campaign.
(7) To what extent were (a) other ministers, (b) ACT Labor or any associated entity, (c) ACT Health and (d) Canberra Health Services, involved in developing the (i) concept and (ii) campaign;
(8) How much money did (a) ACT Health and (b) Canberra Health Services, spend on this campaign for (i) campaign development, (ii) design and production of printed collateral, (iii) distribution of printed collateral, (iv) design and production of print and electronic media collateral, (v) design, production and placement of material on web-based services and (vi) placement of print and electronic media.
(9) What external services were contracted and to whom were they contracted for what services and at what cost for each contract.
(10) What financial contributions were made towards the cost of the this campaign from (a) within and (b) outside the ACT Government.
(11) In relation to those financial contributions referred to in part (10), (a) what sources were they and (b) how much did each source provide.
(12) What non-financial costs were incurred by (a) ACT Health and (b) Canberra Health Services, in terms of (i) staff hours and (ii) other in-kind support.
Ms Fitzharris: The answer to the member’s question is as follows:
(1) The “I love free public healthcare” campaign was initiated by the ACT Labor Party to highlight the benefits of Walk-in Centres. The campaign and concept was developed, promoted and funded by the ACT Labor Party. The ACT Health Directorate and Canberra Health Services did not contribute towards the campaign in any way.
(2) See answer to (1)
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