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Legislative Assembly for the ACT: 1996 Week 9 Hansard (29 August) . . Page.. 2805 ..
MR DE (continuing):
the new Japanese language brochure, which has been widely distributed
through Ansett, Qantas, Austrade, the Australian Tourist Commission, the
Department of Foreign Affairs, and Tourism New South Wales. Most importantly,
the brochure is now available in the Kansai region, thanks to the cooperative
efforts of Canberra Tourism and the Nara City Tourist Association.
Prior to the Chief Minister's visit, coverage of Canberra in Qantas's publications and promotional video was inadequate, to say the least. Canberra Tourism has since undertaken considerable liaison and negotiation with Qantas, and I am pleased to inform members that Canberra now has a five-page feature in Qantas's QJ in-flight magazine, produced specifically for their Japan-Australia services. Previously, we had only one paragraph in the New South Wales section. Qantas's in-flight promotional video has been reworked, and Canberra now appears before both Sydney and Melbourne. The video also contains more pertinent information on attractions and activities on offer in the national capital. The Secret Guide to Australia brochure is a new initiative from Qantas and was created to appeal to the younger Japanese traveller. Canberra Tourism provided Qantas with a range of information for this brochure. Canberra was given listings in the dining and activities sections of this publication. Qantas officers in Japan are actively promoting a Floriade package tour and a Rice tour which includes a stopover in Canberra. Coupled with this are a number of incentive packages on offer through to March 1997, which include a special Sydney-Canberra-Melbourne stopover deal.
Other initiatives continue to build on the Canberra push into Japan. The national capital's own new promotional video was recently completed and has been sent to a range of tour wholesalers and tourism offices in Japan. Canberra Tourism's fortnightly international newsletter, Capital Exposure, is dispatched to key players in Japan, including airlines, Australian Tourist Commission offices, Austrade offices, the Australian Embassy and the Tourism New South Wales office. Negotiations are currently under way to merge Canberra Tourism's Japanese product manual with the Tourism New South Wales manual for 1997. This publication will be issued to outbound tour operators in Japan and to inbound Japanese tour operators in Australia. The merger will result in Canberra's publication being distributed throughout Tourism New South Wales's wide and established contacts in Japan and will therefore provide greater exposure for our product in the marketplace.
Formal discussions are currently taking place with the chief executive officer of Tourism New South Wales in regard to their Tokyo office officially representing Canberra Tourism. This will provide Canberra with established Japanese-based representation and allow quicker and easier access by Japanese tour operators and consumers to Canberra information. Another avenue that has been explored is a compilation of a comprehensive Canberra travel site, in Japanese, on the Internet. This exciting project is being developed in association with the NEC Corporation. NEC has chosen Canberra as its first Australian location to be included on the Internet, and this will firmly place us ahead of all other Australian States and Territories.
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