Page 3868 - Week 13 - Tuesday, 8 November 1994
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Dryland Grass Mowing Standards in the ACT - Random Telephone Survey
(2) The aim of the survey was to determine the public priorities and perceptions
of the dryland mowing practices undertaken by the Service.
(3) In 1992/93 City Parks conducted a random telephone survey on dryland
mowing standards in the ACT. A sample of 500 responses were sought from
approximately 900 telephone contacts.
(4) The cost of the survey was less than $5,000.
(5) A copy of the survey questions and results has been provided to Mrs Carnell.
Floriade Board of Management Visitor Survey (1992-93, 1993-94, since 1 July 1994)
(2) The Floriade Board of Management commissions a visitor survey each year to
estimate the number of visitors to Floriade and to gauge visitor satisfaction
with the event.
In 1992/93, an estimation of attendance and major visitor satisfaction survey was undertaken for Floriade 1992. In 1993/94, an estimation of attendance and basic demographic profile of visitors was undertaken for Floriade 1993. An estimation of attendance and major visitor satisfaction survey is currently being conducted for Floriade 1994.
After Floriade 1994, there will also be four focus groups facilitated by Market Attitudes Research. Two of the groups will be held in Sydney to focus on advertising, and two in Canberra will focus on facilities and satisfaction with the event.
(3) Information on questions asked and results are available in the reports
provided to Mrs Carnell.
(4) The annual visitor counts and satisfaction surveys in 1992 and 1993 cost
$18,000 and $11,500 respectively. The 1994 count and survey is expected to
cost $21,150. The four focus groups for 1994 is planned to cost a total of
$5,600.
(5) The surveys indicate an increasing attendance at Floriade, with tourists in
1993 outnumbering locals. There is a high approval rate for Floriade,
particularly the floral displays. Analysis of the survey estimates that
approximately $13 million is contributed to the ACT economy as a direct
result of Floriade.
3868
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