Page 1329 - Week 04 - Thursday, 21 April 1994
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IT IS ALSO IMPORTANT THAT THE PRIVATE SECTOR IS FULLY INVOLVED IN THE PROMOTION OF THE ACT AS A VIBRANT TOURIST DESTINATION. SHARED MARKETING ACTIVITIES BETWEEN THE TOURISM COMMISSION AND THE LOCAL TOURISM AND HOSPITALITY INDUSTRY ARE A SENSIBLE AND COST EFFECTIVE WAY OF MAXIMISING CANBERRA S MARKETING DOLLAR, AND INCREASING THE PROMOTION OF ACT TOURISM DEVELOPMENT.
PROMOTION OF CANBERRA AS AN ATTRACTIVE TOURIST DESTINATION - AND NOT AS THE PLACE WHERE BAD NEWS ORIGINATES - IS ALSO OCCURRING THROUGH THE EDUCATION OF YOUNG AUSTRALIANS. THE ACT TOURISM COMMISSIONS SCHOOLS VISITS PROGRAM MAKES A GOOD CONTRIBUTION TO FOSTERING NATIONAL PRIDE IN OUR CAPITAL.
HOPEFULLY THESE YOUNG PEOPLE WILL RETURN TO THEIR NATIONAL CAPITAL ON. SUBSEQUENT VISITS WITH THEIR FAMILIES AND PERHAPS WILL INCLUDE CANBERRA ON THEIR VISIT TO THE 2000 SYDNEY OLYMPICS AND IN 2001 THE CENTENARY OF FEDERATION.
MY GOVERNMENT HAS APPOINTED A COMMITTEE OF PROMINENT LOCAL SPORTING AND BUSINESS IDENTITIES, TO ADVISE ON HOW CANBERRA CAN MAXIMISE THE OPPORTUNITIES PRESENTED BY THE 2000 OLYMPICS. IT CAN BE EXPECTED THAT, AS THE WORK OF THE COMMITTEE PROCEEDS, INFRASTRUCTURE AND SOCIAL MATTERS WILL BE IDENTIFIED AS REQUIRING ATTENTION, NOT ONLY FOR THE 2000 OLYMPICS, BUT WHICH MIGHT ALSO HAVE RELEVANCE FOR OTHER CANBERRA VENUE OCCASIONS AT THE TURN OF THE CENTURY.
MADAM SPEAKER, THE TOURISM DEVELOPMENTS ALREADY UNDERWAY IN THE ACT AND THOSE PLANNED FOR THE FUTURE, WILL ENSURE THAT TOURISM CONTINUES TO MAKE A STRONG CONTRIBUTION TO OUR ECONOMY AND TO EMPLOYMENT FOR OUR YOUNG PEOPLE.
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