Page 1328 - Week 04 - Thursday, 21 April 1994
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ADDITIONALLY, MY GOVERNMENT HAS RECENTLY COMMENCED A FEASIBILITY STUDY INTO HOW EVENTS AND FESTIVALS ARE ORGANISED AND MANAGED IN THE ACT. WE EXPECT TO RECEIVE AN OPTIONS PAPER WITHIN SIX MONTHS, ON THE ATTRACTION OF NEW EVENTS TO THE ACT, AND WILL BE LOOKING AT HOW EVENTS CAN BE BETTER CO-ORDINATED AND MANAGED.
THE ACT TOURISM COMMISSION HAS ALSO. AT THE INSTIGATION. OF THE TOURISM ADVISORY BOARD, RUN ITS FIRST SIZZLING WINTER CAMPAIGN - THE LARGEST CO-OPERATIVE MARKETING PROMOTION UNDERTAKEN BY THE COMMISSION AND LOCAL INDUSTRY. THE CAMPAIGN WAS AIMED AT INCREASING OCCUPANCY RATES DURING OUR TRADITIONALLY SLOW WINTER PERIOD - AND STATISTICS SO FAR INDICATE THAT THIS FIRST WINTER CAMPAIGN WAS SUCCESSFUL IN THAT AIM.
MADAM SPEAKER, MY GOVERNMENT IS COMMITTED TO THE STRENGTHENING OF TOURISM MARKETING AND HAS DEMONSTRATED THIS COMMITMENT BY MAINTAINING THE COMMISSIONS BUDGET FUNDING OVER THE LAST TWO FINANCIAL YEARS. THE GOVERNMENT HAS BEEN PLEASED AT THE COMMISSIONS SUCCESS IN RE-STRUCTURING AND REDUCING OVER HEAD COSTS, AND RE-DIRECTING SAVINGS INTO INCREASED MARKETING AND PROMOTION. THE GOOD STATISTICS I REFERRED TO EARLIER, ARE NOW SHOWING THE RESULTS OF THE COMMISSIONS EFFORTS.
THE TOURISM. COMMISSION HAS ESTABLISHED STRONG LINKS
WITH THE CANBERRA VISITOR AND CONVENTION BUREAU. MY
GO VIEWS THE RELATIONSHIP BETWEEN THESE TWO AS
BEING PARTICULARLY EFFECTIVE, AND ITS CONTINUATION AS
VERY IMPORTANT TO THE LOCAL ECONOMY. AT THIS POINT I
WOULD PARTICULARLY LIKE TO RECOGNISE THE EXCELLENT
WORK BEING DONE BY THE STAFF AT THE BUREAU.
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