Page 1282 - Week 04 - Thursday, 21 April 1994
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MINISTER FOR HOUSING AND COMMUNITY SERVICES
LEGISLATIVE ASSEMBLY QUESTION
QUESTION NO 1239
Building for Buyers Program - Public Relations Consultancy
Mr HUMPHRIES - Asked the Minister for Housing and Community Services - In
relation to an invitation received in my office on 14 March 1994 for the launch of
"Building for Buyers" by the Minister on 17 March 1994 -
(1) Why were invitations sent by Turnbull Fox Phillips, a well known public relations consultancy.
(2) Was Turnbull Fox Phillips engaged to undertake any work with respect to this
launch and/or the marketing of the product; if so, why was it felt that the
Housing and Community Services Bureau was unable to handle this work
themselves.
(3) Who approved such a consultancy; if not the Minister, why not.
(4) What guidelines exist for approvals of such consultancies.
(5) What sum of money was paid, in total, to Turnbull Fox Phillips for work on this project and what services were provided.
(6) Is it the Ministers intention to use public relations consultancies for the many and varied functions and launches he undertakes; it so, at what cost.
(7) On behalf of the Housing and Community Services Bureau; (a) how many
other public relations consultancies have been undertaken by firms; (b) for
what purpose; (c) by whom and (d) at what cost.
Mr Lamont - the answer to the Members question is as follows -
(1) Turnbull Fox Phillips were primarily engaged to assist with marketing dwellings for sale under the "Building for Buyers" program. The launch of the project represents a small aspect of the total services provided and included the distribution of invitations.
(2) The consultancy provided strategic advice and services on the following aspects of the project:
preparation of a strategy detailing the need for different information approaches to be taken with each special client group; assistance with staff training in procedural matters; a media launch, assisting with the preparation of briefing material; information and media kits; static displays in Housing Trust Offices; flyers and comprehensive information kits for potential buyers;
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