Page 1381 - Week 05 - Thursday, 25 June 1992

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2.

In 1991, students studying towards a BA(Tourism) at the University of Canberra undertook a marketing survey at three-Canberra Festival events. The events chosen were held over the second (long) weekend of the Festival, and were selected because of the varying- visitor ties the events were expected to attract.

The figures indicate that on average 15% of estimated attendance were visitors, that is, those three events alone attracted approximately 11,500 visitors from outside the Canberra region.

Extrapolating those figures across the entire Festival provides an estimated .visitor attendance of approximately 30,000.

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