Page 1380 - Week 05 - Thursday, 25 June 1992

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MINISTER FOR THE ARTS

LEGISLATIVE ASSEMBLY QUESTION

QUESTION NO 193

Floriade and Canberra Festival - Visitors

Mr Cornwell asked the Minister i Arts - What was the approximate number of people visiting the ACT for (a) Floriade; and (b) the Canberra Festival in (i) 1989, (ii) 1990 and (iii) 1991.

Mr Wood - the answer to the Members.question is as.follows:

The approximate number of people visiting the ACT for:

(a) Floriade.

The Floriade organisers employed a reputable marketing and applied. economic survey group for 1989 and.1990, and in 1991 used the services of the Economic Development. Research Division of the Chief Ministers Department. The results of the surveys are:

(i) in 1989 of 138,000 visitors 48,300 were interstate tourists.

(if) of 140,000 visitors 63,000 were interstate tourists;

(iii) in.3991 of 406,0.00 visitors 151,000 were interstate tourists..

(b) Canberra Festival.

The Canberra Festival has-no mechanism to accurately estimate attendances at Festival events because events are outdoors and free to the public, nor does it have suffici6nt*funds to employ a research company to conduct a statistically valid survey. .

Estimates are usually those provided by the-Police, Emergency Services, the media etc.,. and Canberra Festivallscomparisons with previous years.

For each of the .past four years, it is estimated that the number of people attending Festival events was greater than the population of Canberra.

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