Page 1130 - Week 04 - Tuesday, 2 April 2019
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Over the course of the inquiry it became clear that there are a number of agencies with regulatory roles relating to drones and that there may be gaps in the regulatory responsibilities. A specific issue relating to the interpretation of commonwealth regulations has been brought to the committee’s attention. The committee has written to the responsible federal minister seeking further information but notes that, with the impending federal election, there may be a delay in receiving a response. The committee intends to wait until it has received a response from the federal minister before tabling its report in the Assembly.
Recreational vehicle tourism
Ministerial statement
MR BARR (Kurrajong—Chief Minister, Treasurer, Minister for Social Inclusion and Equality, Minister for Tourism and Special Events and Minister for Trade, Industry and Investment) (10.33): I am pleased to report back to the Assembly on the implementation of practical solutions to better support the needs of the recreational vehicle market. In 2013 the ACT government developed a tourism 2020 strategy to provide a framework of programs and activities that could help grow the value of the ACT’s overnight visitor expenditure to $2.5 billion by December 2020, from a base of $1.58 billion for the year ending June 2013.
I am pleased to report that the current value of overnight visitor expenditure in the ACT is $2.37 billion, indicating that progress towards our 2020 target is well on track. As a tourism destination, Canberra has undergone significant change over the past decade. This includes the launch of a wide range of new tourism products and experiences and significant investment in new hotel development and tourism infrastructure, along with the creation of thriving and vibrant new city precincts for locals and visitors alike.
In line with this evolution, Canberra is also experiencing rapid perception change amongst consumers as a short break destination. This is largely due to the development and promotion of our city’s unique destination positioning, tied to proximity and diversity or, in other words, the breadth and depth of experiences closely concentrated in and around the Canberra region. This ease of access competitively differentiates Canberra’s tourism offering from most other short break destinations. It also makes Canberra highly suitable for all types of short break travellers, including the recreational vehicle market.
In 2017 VisitCanberra undertook further research to identify and understand the different motivations that exist nationally for short break travellers. The research identified five distinct groups that were considered directly relevant for Canberra. These groups are those who seek variety, those who seek to make memories, discoverers, rechargers and event seekers.
As a destination marketing organisation, and in ensuring the most efficient use of resources, VisitCanberra focuses its market efforts on these key visitor segments and their specific motivations for travel, rather than being based on variables such as age, life stage, income levels and travel mode. This targeted approach helps to provide the
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