Page 1095 - Week 03 - Thursday, 22 March 2018
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(6) If available, can the Minister provide a copy of these requirements or guidelines and any additional supplementary material.
(7) What is the total number of times VisitCanberra has successfully pitched story ideas to (a) journalists, (b) influencers and (c) travel bloggers during (i) 2014-15, (ii) 2015-16, (iii) 2016-17 and (iv) 2017-18 to date.
(8) Can the Minister outline what requirements or procurement guidelines are followed in the cases where VisitCanberra pitches story ideas to journalists, influencers, or travel bloggers.
(9) If available, can the Minister provide a copy of these requirements or guidelines and any additional supplementary material.
Mr Barr: The answer to the member’s question is as follows:
(1) The average cost to the ACT Government of each visit in 2016-17 was $332 per domestic visit and $1270 for international media/influencers visit.
(2) A summary of visit costs for the requested financial years is as follows:
2014-15
|
Domestic visits |
$14,893 for 27 media/influencers (average $552 pp) |
|
International visits |
$16,991 for 9 visits (20 people – average $850 pp) |
|
Additional industry contribution was $16,8651 | |
2015-16
|
Domestic visits |
$22,916 for 27 media/influencers (average $848 pp) |
|
International visits |
$220 for 2 visits (average $110 pp) |
|
Additional industry contribution was $16,012 | |
2016-17*
|
Domestic visits |
$5653 for 17 media/influencers (average $332 pp) |
|
International visits |
$47,000 for 37 media/influencers (average $1270 pp) |
|
Additional industry contribution was $26,492 | |
*Singapore Airlines flights commenced 21 September 2016
2017-18 to date
|
Domestic visits |
$4977 for 10 visits (average $497 pp) |
|
International visits |
$14,103 for 15 visits (average $940 per visit) |
|
Additional industry contribution was $14,478 | |
It has not been possible to confirm with every journalist/influencer about their willingness to publicly release information about their visit to Canberra. As a result a detailed breakdown of information for every visit has not been provided.
(3) VisitCanberra receives approaches by media and influencers each week. Requests range from Canberra images or footage, editorial, story ideas and angles, interview
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