Page 3418 - Week 09 - Thursday, 24 August 2017
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ACTION bus service—online trip planner
(Question No 338)
Mr Coe asked the Minister for Transport and City Services, upon notice, on 9 June 2017:
(1) When will the Transport Canberra Trip Planner public education and awareness campaign commence.
(2) What is the expected duration of the Transport Canberra Trip Planner public education and awareness campaign.
(3) What was the total cost of the campaign to date broken down into (a) development and design, (b) production, including printing and (c) proposed distribution.
(4) Was an external organisation engaged to develop the Transport Canberra Trip Planner public education and awareness campaign; if so, provide the names of the organisations involved.
(5) What types of promotional material were produced for the Transport Canberra Trip Planner public education and awareness campaign and the quantities of material produced.
(6) Was the promotional material for the Transport Canberra Trip Planner public education and awareness campaign produced in the ACT.
(7) Will an evaluation be conducted of the Transport Canberra Trip Planner public education and awareness campaign once it has been completed.
Ms Fitzharris: The answer to the member’s question is as follows:
(1 & 2) In the first quarter of 2017, a TCCS working group was established to improve customer experience in relation to accessing and using online tools to plan their bus journey.
Website enhancements to the Transport Canberra Trip Planner were made and these changes went live on 6 April 2017.
Promoting public awareness of the Trip Planner is an ongoing activity for TCCS. It is incorporated, where appropriate, into each bus campaign. Use of the trip planner is promoted to customers when communicating any route or timetable change or event travel.
The Trip Planner will promote new timetable changes, major events, accessing bus timetable information and be promoted as an added benefit for new passenger acquisition.
(3) Existing capabilities and expertise within Transport Canberra and Shared Services were utilised to develop and design, produce, print and/or otherwise communicate these improvements. The TCCS working group is continuing to work on journey planning improvements for passengers including raising awareness through social media platforms. This will be at a total cost of $200.
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