Page 1555 - Week 05 - Thursday, 11 April 2013
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The NGA’s Toulouse-Lautrec: Paris & the Moulin Rouge featured 120 works from more than 35 international collections. The exhibition recorded a total attendance of 170,201 visitors, 80 per cent of those from interstate, and contributed an estimated $37 million to the ACT economy.
Since 2009 the ACT government has invested $1.7 million in four blockbuster events. These exhibitions have delivered a combined economic impact to the ACT of over $220 million, comprising $94 million from Masterpieces from Paris, $75 million from Renaissance, $37 million from Toulouse-Lautrec, and $18.6 million from Handwritten.
In addition, the National Gallery’s Turner from the Tate: the Making of a Master, an international event supported through the special event fund, will show in Canberra this winter. The exhibition will draw from the Tate’s extensive collection of Turner’s work and will consist of 45 finished oil paintings, with a complement of 70 works on paper, including watercolours and sketches.
The exhibition will run throughout this coming winter, which is traditionally a lower visitation period, providing another significant reason to visit Canberra during its centenary year. The NGA estimate that the exhibition will attract in excess of 185,000 visitors, including 80 per cent from interstate and overseas, and achieve a minimum economic value of $45 million for the ACT economy.
The ACT government has committed to continuing the $1 million annual special event fund, to continue supporting major events that attract visitors to Canberra.
The ACT government is also responsible for delivering Canberra’s best known and most highly acclaimed event. Floriade 2012 delivered the second biggest result since the introduction of turnstiles in 1999, in terms of both economic return to the ACT and overall attendance figures.
The total attendance figure for Floriade 2012 was 442,243—a 7.3 per cent increase on the 2011 figure of 412,024. The event recorded its highest ever attendance for a single day as well as the highest attendance over one weekend, with 35,200 and 87,299 visitors respectively.
The staging of the 2012 event generated additional direct expenditure in the ACT totalling $27.6 million. This represents the second largest economic contribution to the region as a result of the event, adding $40.4 million to the overall gross territory product.
A total of 122,759 interstate and international visitors, based on individual visits, came to Canberra specifically to attend Floriade or to extend their stay because of it. Of that total, about 56 per cent of visitors stayed for one or more nights in the ACT and visitors stayed for an average of 2.9 nights.
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