Page 396 - Week 01 - Thursday, 17 February 2011

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(6) General advertising undertaken has been part of an integrated communication and support program for education stakeholders and target audiences. In some cases, advertising has been committed for specific 2011 launches or for longer periods in the 2010-11 financial year and it would be premature to evaluate campaigns before their completion. However, it should be noted that enrolments in ACT public schools continue to increase, as recorded in the last public school census published in September 2010. Enrolments at Gungahlin College are also strong. Awareness of ACT public education in key international markets remains high and international student figures for the ACT remain robust in relation to national trends. Recruitment advertising produced an average number of 7.7 applicants for each position across all forms of advertising.

Government—advertising
(Question No 1322)

Mr Seselja asked the Minister for Transport, upon notice, on 8 December 2010:

(1) What advertising has been undertaken in the Minister’s portfolio in 2010-11 to date and what is the purpose of the advertising.

(2) What is the cost of the advertising referred to in part (1).

(3) What proportion of the 2010-11 advertising budget does this expenditure represent.

(4) What form of advertising has been used.

(5) Why has this form of advertising been used.

(6) How effective has this advertising been.

Mr Stanhope: The answer to the member’s question is as follows:

As this data is not easily disaggregated, the response for Transport is accounted for in the response to Question on Notice No. 1328 which provides whole of agency information.

Government—advertising
(Question No 1323)

Mr Seselja asked the Minister for Tourism, Sport and Recreation, upon notice, on 8 December 2010: