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Legislative Assembly for the ACT: 2003 Week 4 Hansard (3 April) . . Page.. 1480 ..


Total amount spent on the TV commercial is as follows:

Sydney Metro 60 seconds $312,400

30 seconds $298,200

Northern NSW 60 seconds $57,200

30 seconds $54,600

Southern NSW 60 seconds $55,000

30 seconds $52,500

SBS (national) Both 60 & 30 $50,000

AASC Levy $308

(Australian Advertising Standards Levy)

Canberra 60 seconds $21,060

TOTAL: $901,268

Total times (hits) shown are as follows:

Sydney Metro 60 second spots 30

30 second spots 76

Total 106

Northern NSW 60 second spots 38

30 second spots 87

Total 125

Southern NSW 60 second spots 31

30 second spots 73

Total 104

Canberra 60 second spots 36

30 second spots (see note below)

Total 36*

National (SBS) 60 second spots 7

30 second spots 12

Total 19

* Local Canberra stations have provided generous support to the purchased media schedule and have provided an excellent level of value adding. This means that significantly more advertisements will appear in Canberra additional to the purchased schedule. This is largely up to the discretion of the stations.

Note: As Canberra actually comes under the Southern NSW signal, the 30 second appearances as detailed under Southern NSW, will also appear in Canberra. The 60


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