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Legislative Assembly for the ACT: 1999 Week 4 Hansard (20 April) . . Page.. 985 ..


The operating costs of running Bruce Stadium are quite separate from the redevelopment costs. The operating budget includes an amount of $1,795,820 for the direct costs of the marketing and advertising program, made up of the following items:

. marketing materials $274,000

. advertising $270,820

. marketing campaign/design $300,000

. administration $398,000

. professional services $553,000

Many of the above items are one-off in nature and are associated with the initial re-positioning of the new Stadium. These costs have always been factored into the business plan for the Stadium and, as indicated above, are quite separate from the costs of the redevelopment.

$774, 000 has been paid to date for direct marketing costs.

For the sales program, a commission is payable on completion of sales. The size of the commission is variable depending on the product sold. No sales commission has been paid to date. However, commission will be payable on sales achieved and invoices are expected to be received in the near future.

As far as I am aware, no suites have been sold to Totalcare or ACTEW. However, l understand that a non-government organisation (The Smith Family) has purchased a suite and rented it to ACTEW and Totalcare for the season. This is the second year that the organisation has been involved in such an arrangement. The organisation has advised that it is part of their normal fundraising activities.

Bruce Stadium is a long-term project. Asking what happened yesterday is meaningless in the long run because so much of the expense of repositioning the Stadium occurs in the early years, with the benefits flowing in the medium to longer term.

The Stadium operates as a separate commercial entity. Any exposure for the ACT will be a result of the Stadium not being used by the community. This will only occur if the need for marketing is ignored.

Question 3

No. There is no second contract.


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