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Legislative Assembly for the ACT: 1999 Week 2 Hansard (11 March) . . Page.. 648 ..

ACTION - Zonal Fare System

Mr Hargreaves asked the Minister for Urban Services, upon notice:

In relation to the promotion and marketing of the new zonal fare system.

1 What was (a) the name of the company that was used to promote and market the new zonal bus system and (b) where are they located.

2. How much did the promotion and marketing cost, excluding television costs.

3. What was the production cost of the pamphlet that was sent to every ACT home.

4. How many pamphlets were posted to Canberra homes?

5. What was the postage cost of sending the pamphlets to Canberra homes?

6. What was the cost of television advertisements promoting the new system?

Mr Smyth: The answer to the member's question is as follows:

1 . (a) Grey Advertising

(b) Wentworth Avenue, Kingston

2. $232 102.00

3. The content of each letter box drop delivery varied according to the number of bus routes provided to each suburb. The total cost of printing individual timetables was $131 148.00. These were used for the letterbox drop, Bus Packs and are available on request.

The cost of assembling the letterbox drop and delivery through Australia Post was $29 000.00.

4. 115 240 letterbox drops were delivered to Canberra residences. 334 298 timetables were delivered to Canberra residences.

5. $12 500.00

6. $51 326.00

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