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Legislative Assembly for the ACT: 1998 Week 4 Hansard (25 June) . . Page.. 1161 ..

Campaign 3

Purpose: to raise local awareness about the campaign

Target audience: Canberra community

Media Placement date/s Advertisement Cost

Muse 1/11/97, 1/1/98 General/ $1780
Multicultural

Canberra Times 5/10/97, 1/11/97 General $6658

Ten Capital 11/97 - 1/98 30 sec and 60 sec $20,000
TV Advertisement

Win TV 11/97 - 1/98 30 sec and 60 sec $30,000
TV Advertisement

Prime TV 11/97 - 1/98 30 sec and 60 sec $20,000
TV Advertisement

Canberra City November 1998 Multicultural $600
News

Total $79038

9) As mentioned above, the intellectual property relating to the Brand Vision is owned by J Walter Thompson. To date, licences fees totaling $11,000 have been paid by the ACT Government.

10) J Walter Thompson was retained in 1996/97 to develop the creative work for a Brand Vision that could underpin a major campaign. J Walter Thompson was paid $50,000 under this contract, and a further $50,000 in 1997/98 to project manage the campaign and work with local contractors on its implementation.

Additional payments of $4,000 have been paid to J Walter Thompson to cover incidental expenses and work undertaken for the launch of the campaign. $45,000 was also paid through J Walter Thompson to local firm Bear Cage for the production of the Feel the Power of Canberra video.

11) I am advised that J Walter Thompson has not paid any other party for the use of the slogan.

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