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Legislative Assembly for the ACT: 1997 Week 10 Hansard (24 September) . . Page.. 3222 ..

Mr Wood: Why?

Mr Corbell: I take a point of order. Mr Speaker, the Chief Minister is not answering the question. We asked her why. If she does not know, can she take it on notice and get back to us?

MR SPEAKER: Order! There is no point of order, Mr Corbell. The Chief Minister is answering the question.

Mr Wood: No, she is not. You are wrong.

Mr Corbell: She is not.

MR SPEAKER: The Chief Minister, in fact, has answered the question.

MRS CARNELL: Mr Speaker, I have. I have indicated who put the tender documents together. The fact that a good percentage - - -

Mr Wood: No; I did not ask that.

MRS CARNELL: A number of people, a number of companies, responded to the tender. In fact, the tender document was responded to well, and it subsequently was won by a Canberra company. Those things indicate that those companies that did tender believe that the approach that was taken in the tender document was appropriate.

Mr Wood: Why are you avoiding that question?

MRS CARNELL: I am not.

Marketing and Promotion Campaign

MS REILLY: My question is to the Chief Minister and it is in relation to the Feel the Power of Canberra campaign. I hope you are listening so that you can answer this question. What market testing has been done to test the concept of the message "Feel the Power of Canberra" with interstate audiences? Has there been market testing or focus group testing of this message to test its acceptance in the crucial interstate market? If so, where, and who did the testing?

MRS CARNELL: Mr Speaker, as part of the development of the branding campaign, market research was undertaken by Susan Bell Research in conjunction with J. Walter Thompson. Two separate groups were researched. They were non-Canberrans and they were people who had no strong opinions of Canberra as a city. The purpose of the research was to determine whether the proposed campaign would communicate key strategic messages to the proposed audience and whether there were any spontaneous positive or negative reactions to the proposed campaign.

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