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Legislative Assembly for the ACT: 1997 Week 10 Hansard (24 September) . . Page.. 3214 ..


MRS CARNELL (continuing):

Mr Speaker, that is seven out of 10. These agreements will mean almost 2,000 new jobs over the next three years and a direct investment of $50m by these companies in Canberra. That is a clear demonstration of the faith that this Government has in local businesses and is a reflection of how our determination to get out there and have a go is helping Canberra to end its reliance on the Public Service for economic and employment growth.

Mr Speaker, if we took the attitude of those opposite to this, we would never do anything. There would never be a business incentive scheme deal signed. There would be no Olympics in this city. All of our major sporting teams, or at least our major football teams, would have left because they did not have a decent stadium to play in. As well as that, we would not have a marketing approach for Canberra. That is the approach that those opposite would take. Mr Speaker, people do not take Mr Berry and his sidekick Tonto - I mean Mr Corbell - seriously when Labor tries to talk about business. They do not even have a shadow Business Minister. I do not imagine they will ever have a shadow Business Minister because no-one would take them seriously. When one thinks of what life would be like if we had a Labor government dealing with business in Canberra, I am reminded of that famous catchcry that was used to describe the science fiction movie Aliens: "Be afraid; be very, very afraid".

Marketing and Promotion Campaign

MR CORBELL: Mr Speaker, my question is to the Chief Minister and is in relation to the Feel the Power of Canberra campaign. Chief Minister, how much television advertising for the Feel the Power of Canberra campaign has been placed for screening in the interstate capital cities so far? How much will this cost and when will it be screened? If you cannot provide these details now, will you undertake to provide them to the Assembly by the close of business today?

MRS CARNELL: Mr Speaker, again, I think I answered a lot of that yesterday. I indicated that there are two phases of the campaign. In fact, there are more than two phases; there are lots of phases. The strategy being adopted for television advertising for Feel the Power of Canberra will see both 30-second and 60-second ads run initially on Canberra and regional television for an initial two-week period. The cost of that is $15,000. It is already booked and in place. I also told the Assembly yesterday that the second phase of the campaign will see advertisements run interstate, with a particular emphasis on Sydney. I indicated that they would occur during the next few weeks. I indicated, too, that Annabelle Pegrum - I am sure I indicated this, but if I did not I will do it now - the head of the Business Department, is currently negotiating those deals with the various television networks. It would be very hard to table agreements that have not been signed. Mr Speaker, I do not want to pre-empt how much money we are willing to spend, because it is a really good deal.

Mr Wood: You do not know yet.

Mr Corbell: You have no idea.

MR SPEAKER: Order!


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