Page 3870 - Week 13 - Tuesday, 8 November 1994
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Department of the Environment, Land and Planning Marketing Plan
(2) . The purpose of the Department of the Environment, Land and Planning Marketing Plan was to identify mechanisms for the effective communication of the Departments policies, programs and services to internal and external clients and identify marketing opportunities. It was also used to promote a strong united public image of the Department in all its activities whilst maintaining agreed profiles and it provided a framework for integrating marketing into program and sub-program business plans.
(3) There were no set questions asked in preparing the Marketing Plan, however
interviews with the Department executive and the project steering committee
and 20 senior managers from most programs in the Department were
undertaken. A range of publications, business plans and other strategic
documents from across the Department were consulted to obtain an overview
of current marketing practices.
(4) The cost of the Marketing Plan was $25,000.
(5) A marketing planning guide was prepared and introduced to around 50 Senior
Officers from the Department at a series of workshops. The aim of the
workshops was to introduce the Marketing Planning Guide as a standard
planning instrument and to enable managers to work through the guide in
preparation for completing it as part of their business planning activities. A
report was produced for the Departments Board of Management.
Land Demand and Supply Market Research
(2) In 1992/93 market research was carried out on commercial centres for the
Land Division of the Department of the Environment, Land and Planning.
The Retail and Industrial Centres Inventory was completed in 1993/94.
(3) The Retail and Industrial Centres Inventory is used to monitor commercial
floor space in the ACT to facilitate decisions on the planning and release of
land to meet commercial and industrial land supply needs. The research
indicates the gross floor area of occupied and vacant premises of retail and
industrial centres.
(4) The cost of the research was $20,000 in consultants fees which was paid as a
lump sum in the 1993/94 financial year.
(5) The results of the research showed the extent of occupancy of available retail,
commercial and service trades premises in City, Group and Local Centres and
in industrial and services trades areas of the ACT. A copy of The Retail and
Industrial Centres Inventory has been provided to Mrs Carnell.
In addition to the Retail and Industrial Centres Inventory, Land Division officers research the land and housing market in the ACT. The purpose of this research is to assist with planning and scheduling of future land releases. The
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