Page 2172 - Week 07 - Thursday, 17 June 1993

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THREE OF THE FOUR OLD WARNINGS WILL BE RETAINED:

SMOKING CAUSES LUNG CANCER

SMOKING CAUSES HEART DISEASE

SMOKING REDUCES YOUR FITNESS ,

THE NINE NEW WARNINGS ARE:

SMOKING CAUSES EMPHYSEMA

SMOKING IS A MAJOR CAUSE OF STROKE

SMOKING CAUSES PERIPHERAL VASCULAR DISEASE

MOST SMOKERS DEVELOP PERMANENT LUNG DAMAGE

YOUR SMOKING CAN HARM OTHERS

SMOKING IS ADDICTIVE

STOPPING SMOKING REDUCES YOUR RISK OF SERIOUS DISEASE

SMOKING IN PREGNANCY CAN HARM THE UNBORN CHILD

SMOKING KILLS

THESE WARNINGS REFLECT THE MAJOR HEALTH RISKS FOR SMOKERS, AS WELL AS ADDRESS PASSIVE SMOKING AND THE EFFECT ON CHILDREN.

ON THE BACK OF THE PACK THERE WILL BE SHORT EXPLANATIONS OF THE FRONT OF PACK WARNINGS, A MORE GENERAL HEALTH MESSAGE AND REFERENCE TO A NATIONAL QUITILINE TELEPHONE NUMBER WHICH WILL REDIRECT LOCAL CALLS TO THE A.C.T. QUITS SERVICE.

SOME PEOPLE HAVE QUESTIONED WHETHER TERMS LIKE EMPHYSEMA AND PERIPHERAL VASCULAR DISEASE, OR PAVED., WILL BE UNDERSTOOD.

RESEARCH HAS SHOWN THAT PEOPLE. INCLUDING CHILDREN, QUICKLY LEARN WHAT THESE TERMS MEAN WHEN THEY READ THE BACK OF PACK MESSAGE.

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