Page 1942 - Week 10 - Tuesday, 24 October 1989
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chemical weapons were given copies and also asked for copies to take back to their respective countries. Similarly, tourist operators in Sydney and Melbourne have expressed a strong interest in the brochure which will undoubtedly lead to increased numbers of inbound visitors to Australia coming to Canberra.
The bureau has been supported by the Australian Tourist Commission in the dissemination of the brochure which, I am sure members will be interested to learn, is the first of its kind to be produced by any Australian tourist organisation. In recognition of this, the Australian Tourist Commission has undertaken to distribute it throughout all its international offices. In the future the bureau will conduct concentrated sales calls on ethnic groups in Sydney and Melbourne and will encourage the local industry to continue to provide support for this very important initiative.
Canberra has the potential to develop a major multicultural event and draw together our ethnic communities around Australia and thus display to the rest of the country our ability to host a diverse event. Our credentials in staging events have recently been recognised by the Australian Tourism Industry Association, which has awarded the Canberra Festival a national tourism award. I wish to take this opportunity to commend Ellen Blunden and her staff for their excellent work.
As a first step in establishing such a multicultural event, the bureau will coordinate a number of events in December, to be collectively called the Fiesta Capitale. Young people from the Canberra ethnic communities will stage a theatre production in early December. Over Christmas the bureau will stage celebrations which, in concert with the Civic traders, will bring the city centre to life and generate tourism shopping interest. The festivities will conclude in January with a multicultural festival involving more than 40 ethnic groups providing music, food, dance and other entertainment.
Mr Speaker, successful marketing of Canberra is vital. The multicultural marketing strategy is an important new initiative in the marketing of Canberra. The Government recognises the important role ethnic groups play in the community. With the support of local ethnic organisations, the local tourism industry and multicultural media will continue to promote Canberra as a diverse and interesting city. Through this program, we will demystify Canberra and make the city available to the many Australians who have not as yet discovered their national capital.
I present the following paper:
Multicultural marketing - Ministerial statement, 24 October 1989.
I move:
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