Page 1541 - Week 05 - Thursday, 2 June 2022
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cause harm to consumers, business, the community or the environment, officers take escalating enforcement action.
Transport Canberra has arrangements for advertising on buses, light rail vehicles and selected light rail stops that are managed through third party agencies. These follow Australian Advertising Standards and the ACT Government Advertising Guidelines.
Advertising at light rail stops and onboard light rail vehicles commenced with the introduction of light rail. Light rail advertising revenue is reinvested in safety initiatives and operational improvements. These include rail safety wraps to provide a better customer experience, such as services for special events.
Safety and passenger comfort is maintained on externally wrapped light rail vehicles through the following measures:
• the wraps do not cover LRV doors, ensuring full driver and passenger visibility at these locations;
• advertising uses a perforated window film stock which enables passengers to see out the windows with minimal interference. The wraps have undergone rigorous independent testing for light transference and ability to see in and out of the cabin;
• wraps conform with Australian design standards and relevant legislation;
• emergency exit functionality is not affected by the wrap film, and the wraps do not cover any emergency exit signage. In the event that the emergency exit window needs to be broken, the panel falls away in a single piece with no restriction; and
• wrap product has been specifically chosen for the local climate including temperature extremes.
Of the 14 Canberra light rail vehicles, nine are reserved for commercial and government advertising, two are reserved for safety messaging, two are reserved exclusively for ACT Government supported information and awareness campaigns, and one remains unwrapped for media opportunities.
All advertising on Transport Canberra vehicles must meet the Australian Advertising Standards (www.adstandards.com.au) as well as the ACT Government guidelines for advertising on vehicles. These state that advertisements must not represent, portray, or promote:
a) a contravention of any Act of Parliament or regulation made under any Act;
b) tobacco or tobacco products;
c) political or religious advertising. Advertising materials that are political party based are not permitted. Advertising materials that are political in nature but are related to a specific subject or issue must be referred to the Territory;
d) weapons;
e) junk food, or food providers determined by the Territory, from time to time, not to meet requirements under the Territory’s healthy food and drink initiatives. The ACT Healthy Food and Drink Marketing Criteria
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